Robin joined RIM in the beginning of 2007 with the mandate to take RIM's BlackBerry data services infrastructure from a single presence in Canada to a distributed model connecting to over 650 carrier partners worldwide.
It planned to spearhead that by using a modelfrom the Great Depression, when small neighbourhood groups in Canada and the U.S. would meet to listen to half-hour radio broadcasts, and discuss economic and agricultural problems like grain prices or water access.